Privacy Policy

At Bright Financial, your privacy is of utmost importance to us. This Privacy Policy outlines how brightfinances.com (referred to as “Company,” “Us,” “We,” or “Our”) collects, uses, protects, and discloses your personal information through our website, brightfinances.com (“Website”). By using our Website, you consent to the terms of this Privacy Policy. If you do not agree, please exit the page and discontinue use of our Website or services. 

Bright Financial provides financial assistance, resources, and personal loans to consumers. Our services are intended for U.S. residents aged 18 and older.

Information We Collect

We collect information that can personally identify you (“Personal Data”), including but not limited to:

Identifiers

First name, last name, phone number, email address, postal address, birthdate, IP address, signature, username, or other similar identifiers.

Protected Classifications

Age, disability status, sex, gender identity, marital status, military status.

Internet or Network Activity

IP address, browsing history, information about interactions with our website, application, or ads

Geolocation Data

Location data from devices capable of connecting to the internet.

Commercial Information

Personal property records, financial information, purchasing history, monthly income, estimated debt, payment status, or credit rating

Professional/Employment Information

Employment status, education, employment history, job description, or business information.

Inferences Drawn From Other Personal Data

Preferences, characteristics, psychological trends, predispositions, behaviors, attitudes, intelligence, abilities, or aptitudes.

Sensitive Personal Data

To the extent collected under another category of Personal Data above.

Sensitive Personal Data

Social security numbers, banking information, precise geolocation data (only used for specific, necessary purposes such as providing services).

Website Use - Site Data

We automatically collect information when you engage with our Website (“Usage Data”), including browser type, IP addresses, referring/exit pages, operating system, and clickstream data. Usage Data helps us analyze visitor preferences and improve website functionality.

How We Use Your Personal Data

Purpose
Categories of Personal Data Processed
To provide and maintain Our Service
All categories of Personal Data
To contact you
Identifiers
For website analytics and improvement
Identifiers, Internet or Network Activity.
To provide news, offers, and marketing
All categories of Personal Data (opt-out available)
To manage your requests
All categories of Personal Data
Compliance with legal obligations
All categories of Personal Data

Purpose & Categories of Personal Data Processed

To provide and maintain Our Service: All categories of Personal Data

To contact you: Identifiers.

For website analytics and improvement: Identifiers, Internet or Network Activity.

To provide news, offers, and marketing: All categories of Personal Data (opt-out available)

To manage your requests: All categories of Personal Data

Compliance with legal obligations: All categories of Personal Data.

We also aggregate or anonymize Personal Data, making it impossible to identify you. This data can be used for any purpose without restriction.

Sharing Your Personal Data

Purpose
Categories of Personal Data Processed
Authorized Third-Party Service Providers
All categories of Personal Data necessary for service fulfillment
Social Media and Analytics Companies
Identifiers, Geolocation, Internet Activity, Professional Information, and Consumer Inferences
Legal Requirements
Identifiers, Internet or Network Activity.

Purpose & Categories of Personal Data Processed

Authorized Third-Party Service Providers: All categories of Personal Data necessary for service fulfillment.

Social Media and Analytics Companies: Identifiers, Geolocation, Internet Activity, Professional Information, and Consumer Inferences.

Legal Requirements: Identifiers, Internet or Network Activity.

How Data is Collected

Source
Method
Directly from Website Visitors
Information provided through forms, emails, or chat functions on our Website
Third-Party Data Partners
Information collected from service providers or analytics companies
Tracking Technologies
Cookies and pixels are used to track user interaction with the Website for functionality, analytics, and marketing purposes

Source & Method

Directly from Website Visitors: Information provided through forms, emails, or chat functions on our Website.

Third-Party Data Partners: Information collected from service providers or analytics companies.

Tracking Technologies: Cookies and pixels are used to track user interaction with the Website for functionality, analytics, and marketing purposes.

Revocation/Opt-Out

Email: To unsubscribe from email communications, click the unsubscribe link in the email or contact us at [email protected].

Text: To opt out of text communications, text STOP to stop, or HELP for assistance. A confirmation text will be sent.

Transfer of Personal Data

Your information may be processed outside your state or country. We ensure your data is secure and processed in accordance with this Privacy Policy.

Retention & Security of Personal Data

We retain your Personal Data as long as necessary for the purposes of this Privacy Policy and to comply with legal obligations. Although we strive to protect your data, no transmission method over the internet is completely secure.

State-Specific Consumer Privacy Notices

Right
Description
Right to Opt-Out
Prevent the sale or sharing of Personal Data
Right to Know
Request information on the categories and specific pieces of personal information we collect
Correction and Deletion Requests
Request corrections or deletions of personal information
Right to Appeal
Appeal decisions that deny privacy requests

Right & Description

Right to Opt-Out: Prevent the sale or sharing of Personal Data.

Right to Know: Request information on the categories and specific pieces of personal information we collect.

Correction and Deletion Requests: Request corrections or deletions of personal information.

Right to Appeal: Appeal decisions that deny privacy requests.

To submit a privacy request, email [email protected] or click the relevant link on our Website

Children’s Privacy

Our services are intended for individuals 18 years and older. We do not knowingly collect Personal Data from individuals under 18.

Links to External Sites

Our Website may contain links to external sites. We are not responsible for the privacy practices or content of third-party websites.

Conflict of Law

If local laws require stricter protection of your Personal Data, they will take precedence over this Privacy Policy.

Privacy Policy Changes

We may update this Privacy Policy periodically. Your continued use of our Website after changes constitutes your acceptance of the updates. Visit this page regularly for updates.

Contact Information

For any questions about this Privacy Policy, please contact us at [email protected].